November sees the launch of an educational campaign from Bordeaux Wines UK wine school L’École du Vin de Bordeaux.
The Bordeaux Wine School is particularly attuned to the requirements of professionals (product managers, sommeliers, waiters, wine shop staff, restaurant managers, chefs, sales assistants, wine tourism professionals, etc.) and offers training specific to each business sector.
According to your level of knowledge (beginner to expert), professional objectives and business sector, the course content and format are tailored to your needs for a unique, targeted training programme.
Media planning by Skin Communications includes a data-centric media channel mix including LinkedIn, Search and Facebook.
Logan Labrouche, International Digital Project Manager at the CIVB, commented “Our new digital platform Bordeaux Online is the place where wine professionals can develop their wine skills. With the large volume of content, professionals can create their own online wine course. We are pleased to ask our UK market media agency to deliver this first digital campaign. We particularly appreciate their follow-up during the campaign and their flexibility to adapt the media plan and strategy”.
Ian Southey, co-founder at Skin commented “We’re pleased to deliver this campaign for the CIVB’s Bordeaux Wine school to drive awareness of the multitude of educational tutorials available to the wine and hospitality trade sector, and primarily increase course registrations”.
