The mammoth Crossrail project will soon see the completion of the Elizabeth line stretching more than 60 miles from Reading and Heathrow in the west through central London tunnels across to Shenfield and Abbey Wood in the east.
Its crown jewels are the new central London stations; Paddington, Tottenham Court Road, Farringdon, Liverpool Street, Whitechapel, Canary Wharf, Woolwich & Custom House; all with advertising opportunities for brands.
With at least 170m journeys expected between Summer 2022 and 2023, the Elizabeth line will quickly cement itself as a core line within the wider underground network, significantly increasing the number of people within 45 minutes of central London – further accelerating London’s economic recovery with its 60 mile route.
The new stations are unlike any other transport environment in the UK. With spacious corridors and platforms, accessible to everyone, they will act as a perfect platform for brands, thanks to the range of full-motion digital sites available throughout.
TfL’s appointed advertising partner, Global, is looking for 6 category-exclusive launch partners for the initial two week period when the line launches. The launch package will include a one-in-six share of voice on all fixed inventory in these new stations which comprises of 32 x Digital 6s, 16 Digital Runways – made up of 234 Platform Edge Screens, 4 x Digital Gateways, 7 x Digital Ribbons and 8 x Halo 12 sheets which will ensure a dominant presence during the initial fortnight of operation.
Nick Bell, the Managing Director of Skin Communications’ out-of-home agency partner, Mediabridge, commented “It’s hard to remember a more important addition to the UK’s public transport infrastructure over the last 50 years nor fail to appreciate the obvious benefits the system will bring to the capital, truly joining the east and west of London for the first time. The media opportunities created are classy, modern and unavoidable. I can’t wait to see the Elizabeth line in action!”
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