Summer Sipping has arrived in the UK with Bordeaux Refreshing Wines.
Launched this month through an integrated communications plan that mirrors the diversity of the Bordeaux terroir showcasing the wide range of rosé, whites and crémants that taps into consumer trends and maximises coverage across both persona groups of Adventurous Connoisseurs and Generation Treaters.
Channels activating across the Summer include Paid Search, Premium Digital Display & Native, High Impact Digital Video, Paid Social, Contextual Podcasts, Digital Out of Home, Mobile and Broadcaster VOD.
At the heart of the campaign is a compelling story communicating in an engaging way the Bordeaux Summer Sipping experience theme and the range of refreshing wines available from the South West French region.
Ian Southey, co-founder of Skin, said “We’re excited to see the launch of Bordeaux Wine’s Summer Sipping Campaign delivered via data-driven media solutions to improve and change perceptions amongst consumers and to establish Bordeaux as accessible ‘go-to’ wines for enjoyment with friends and family for those casual occasions”.
Caroline Vigneron, UK Marketing lead at the CIVB, commented “With Skin’s knowledge and mastery of the different communication channels, we are delighted to see the launch of our Summer Sipping Refreshing Wines campaign in the UK. Through regular performance monitoring, we’re confident that our 2022 marketing goals will be achieved”.