Full-service marketing communications agency, Skin Communications, has been selected by client partners, Immediate Live, to provide media planning and buying support for The Cycle Show and London EBIKE Festival appearing for the first time at Alexandra Palace.

The campaign which we launched in April will see a strategic activation of eco-friendly ambient solutions, a digital shopping mall and rail out-of-home, supported by Greater London centric digital and publishing channels.

Appearing within the campaign will be The Cycle Show ambassador, Ben Foster, patron of blood cancer charity, Cure Leukaemia, and first-choice keeper for Premier League side, Watford FC.

Justin Mallinson, co-founder of Skin commented “It is always great to be recommended to provide media planning and buying services and even more so when we can support an event of this magnitude. It creates excitement but importantly encourages Londoners to embrace healthy living and reduce their carbon emissions.”

Tori Wilson, Marketing Manager at Immediate Live commented “We are delighted to be working with Skin Communications to build on the success of The Cycle Show 2022 campaign. The partnership will be integral in driving visitors to the Show and promoting the UK’s biggest cycling show to a wider audience.”

The Cycle Show is live from 22nd-24th April at Alexandra Palace, London. Tickets are available here.


The Cycle Show Logo

Justin Mallinson

Justin Mallinson

Co-founder and Director of Skin Communications