Full-service marketing communications agency, Skin Communications, has extended its partnership with the Conseil Interprofessionnel du Vin de Bordeaux (CIVB), the organisation that represents and promotes Bordeaux wines, following a competitive tender.
Skin’s remit will be to provide UK media planning and buying over the next 3 years in support of retail promotions, live events and educational courses with the CIVB’s L’École du Vin de Bordeaux’s educational school.
Ian Southey, co-founder of Skin said “We’re delighted to extend our partnership with the CIVB, and continue to deliver data driven media solutions to improve and change perceptions amongst consumers that are consistent with the CIVB’s marketing goals notably to establish Bordeaux as a ‘go-to’ wine for casual occasions.”
Frédérique Amrouni, Deputy Director of Marketing at the CIVB commented “We are delighted to be partnering with Skin again to build on the success of the campaigns we ran together last year. They will be integral in our drive to promote greater sales and trial of the impressive and unsuspected range of great value wines from the Bordeaux region”.
