Full service marketing communications agency, Skin Communications, which was founded in 2020 by Ian Southey and Justin Mallinson, has been appointed by the Conseil Interprofessionnel du Vin de Bordeaux (CIVB), the organisation that represents and promotes Bordeaux wines, as its new UK media-buying agency.
Skin’s remit will be to provide media planning and buying in support of 2021 second semester consumer promotions and events.
Ian Southey, co-founder of Skin commented “We’re thrilled to have been named Vins De Bordeaux’s media agency of record and are excited to deliver a data driven media solution to stimulate demand for Bordeaux wines by portraying them as modern and contemporary wines suitable for those casual and relaxed occasions”.
Frédérique Amrouni, Deputy Director of Marketing at the CIVB commented “We appointed Skin Communications based on their strong strategic insight and highly effective audience targeting strategy. We look forward to working with them in our drive to promote greater sales and trial of the impressive range of outstanding wines that are available from the Bordeaux region”.