Player 1, a leading specialist in eSports and tournament activity activations has appointed Skin Communications to provide media planning and buying for their upcoming Insomnia Gaming Festival at the NEC Birmingham from 7th to 10th April.
Insomnia provides an immersive experience in a world of non-stop gaming, with everything from the latest video games to retro classics. Consumers will have opportunities to meet fellow gamers, attend panel discussions and meet-and-greets with their favourite creators, and compete in tournaments for prizes.
Justin Mallinson, co-founder of Skin commented, “It is great to be involved with helping such an exciting and well-established gaming show to continue to be at the top of their game.”
“We are delighted to be working with Justin and his team at Skin Communications who helped us secure a great media campaign. Our next edition of Insomnia, the gaming festival, promises to be an exciting one not to be missed.” said Phil Crawford, Marketing & Brand Manager at Player 1 Events.
