There are so many things to think about when setting up a business – financial plans, legal requirements, etc. Nowadays there is an extra point to add to the list. One that is just as significant as the rest – the need to save the planet.
Here at Skin Communications, we believe in Continuing Professional Development and being part of the IPA Accelerator scheme allows us to keep up-to-date with all the essential IPA courses. Last year, the Ad Net Zero Essentials Certificate was launched to help those working in the advertising and marketing industries understand the climate crisis and the actions necessary to achieve net zero emissions from the development, production, and media placement of advertising by 2030.
We all want to do our best to reach this goal and the Certificate shows what is possible and how we can achieve this within our industry. With this knowledge, we are at the forefront of tackling the climate crisis and are able to help agencies, suppliers and media owners take advantage of these new opportunities.
From our own personal perspectives, we are actively looking to reduce our climate footprint across all aspects of our daily lives including eating, heating and travel. There is a plethora of websites out there that offer great advice for both individuals and businesses – ClimateHero and Ecoping being just two.
Whether you own a company or are just starting out, we think that the Ad Net Zero Essentials Certificate ought to be a pre-requisite for those in our industry. At Skin we are fully invested in change for good… are you?