HYPER JAPAN, the UK’s biggest festival of Japanese culture, returns to London on 22nd July – 24th July 2022. Skin Communications’ media campaign launched at the beginning of the month, using digital 6 sheets and escalator panels at key London Underground stations during the evenings to attract the core younger audience to the event.

Known as the best-loved celebration of Japanese culture in the UK, HYPER JAPAN will take place in a full three day celebration set up to welcome J-culture enthusiasts or three generation families looking for inspiration to the curious connoisseurs of creativity. The hotly anticipated event, where tickets are already selling fast, will bring together the best Japanese food, music, shopping, live entertainment, cosplay, anime and fashion to Evolution London in Battersea Park. Having launched in 2010, HYPER JAPAN is an opportunity for fans of J-culture to meet and discover more about the country’s modern and ancient traditions.

Across stalls, stages and workshops, ticket holders will be able to experience authentic Japan with chefs, designers, musicians and craftsman showcasing the best new trends and traditions under one roof.

Venue Details: Evolution London, Riverbank Business Park, Chelsea Bridge, London, SW11 4NJ.

Justin Mallinson

Justin Mallinson

Co-founder and Director of Skin Communications