The IPA (Institute of Practitioners in Advertising) plays an integral role in the development of Skin Communications. When we launched Skin in October 2020, we were invited to join their Accelerator Agency scheme which has proven to be invaluable for our development as a start-up business.
The IPA also offers a comprehensive range of professional qualifications designed to keep members abreast of all the latest developments in our sector. These include The Foundation Certificate, LegsRegs Essentials, Commercial Essentials, Diversity and Inclusion and the Digital Performance Essentials Certificate.
Both Ian and I are committed to continuous learning. Together with our extensive experience in the industry, it ensures that we deliver truly accountable and effective marketing for our clients.
Studying is tough as a child and it doesn’t get any easier! After 15 months and 5 modules, I’m delighted that Ian has gained the requisite 5 stars and has now joined me as a MIPA (Accredited Member of the Institute of Practitioners).
We both have rigorous continuous professional development plans in place so our learning will continue but, for today at least, the drinks are on Ian!