Our client partner Bordeaux Wines UK Summer Sipping campaign has returned this month with a video first led activation across ITVX, Channel 4 and Sky alongside paid digital and social channels.
Summer Sipping taps into wine consumer trends and discovers the light, fruity and refreshing white, rosé and crêmant from Bordeaux’s oceanic climate that can be consumed for those casual moments.
Cécile Huve, UK Marketing Manager, said “This campaign is a great opportunity to highlight the diversity of our wines by associating them with the moments of summer, which we all look forward to enjoying: barbecues, picnics, on the terrace of a restaurant or bar… We hope to give new inspiration to all wine lovers”.
Ian Southey, co-founder of Skin Communications, commented “We’re excited to see the return of Bordeaux Wines Summer Sipping in the UK, this strategic channel activation will drive awareness and showcase the very best in affordable and fun wines coming from Bordeaux”.
