Bordeaux Wines on trade Partnership launched in July with Independent wine chain Vagabond across their full bar portfolio in Central London, Heathrow T5 and Birmingham.
Further promotions appeared at Humble Grape in August and will be at Davy’s in September.
The promotions will include ticketed evening events, online tastings, masterclasses and Icons menus showcasing the wide range of wines from Bordeaux.
In support of the partnerships negotiated by Bordeaux Wines Event PR agency Cube Communications, Skin have planned an integrated communications plan across proximity Digital Out of Home, Mobile and Social media channels to drive and amplify awareness of the promotions of refreshing whites, rosé and crémants to key consumer groups throughout the Summer.
Caroline Vigneron, UK Marketing lead at the CIVB commented “We’re delighted at Bordeaux Wines to align this summer with these established wine on-trade partners, ensuring our delicious range of Bordeaux refreshing wines are accessable to our key consumer groups in the UK.”
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