Our client partner Bordeaux Wines UK Reds campaign has returned this month with a video first led activation across Broadcast, Digital video, Underground OOH, Publishing and Social channels.
Bordeaux Reds taps into current UK wine consumer trends and discovers the easy-drinking, diverse and exceptional value modern Reds making their mark on Bordeaux’s already world-renowned reputation for red wine production.
Caroline Vigneron, European Head of Marketing at CIVB, said “When it comes to the Autumn season, red Bordeaux wines are a favourite for many not just here in Bordeaux but also in the UK, one of our primary export markets. Crafted to drink when young, but still with great ageing potential, the new red wines of Bordeaux are the result of innovative winemakers’ exploration of new styles and modern approaches. These are wines you would want to enjoy with friends over and over again! We’re excited to see the launch of Bordeaux Reds campaign to UK consumers.”
Ian Southey, co-founder at Skin Communications, commented “As the seasons change this latest campaign instalment from the CIVB will position Bordeaux Reds as the go to wine for every occasion, to enjoy after work at home and at weekends with family and friends.”
