Today sees the launch of ‘Are you sitting comfortably?’ a new marketing campaign from our client partners eXroid appearing in Central Midlands and Granada North West regions.
With nearly 5m sufferers in the UK each year, eXroid wants to empower those people to take the first step in their journey to becoming symptom-free, by providing them access to the eXroid free-to-use symptom tracker and advice service.
The campaign will be focussed on education around the symptoms of haemorrhoids – using eXroid’s online questionnaire – the Haemorrhoid Severity Score (HSS) – to drive engagement with the brand and traffic to the website.
In support, channel activation will appear at Motorway Services washrooms, Publishing and Digital.
