This Autumn sees the latest campaign instalment from Bordeaux Wines UK.
Afterwork with Bordeaux Wines UK will present Bordeaux as a “go-to” wine for those casual occasions, such as afterwork drinks, daily meals at or out of home, and evenings with family or friends.
From classic red blends to crisp whites, juicy rosés and delicious sparkling crémants, there is a huge range of styles coming from Bordeaux to suit any occasion, palate or budget.
Media planning by Skin Communications includes a data centric media channel mix including Broadcaster VOD, Digital Native and Video, Social and Search.
Creative has been produced by Favoreat Design.
Caroline Vigneron, UK Marketing lead at the CIVB commented “Following on from our Summer Sipping theme, the arrival of our Afterwork promotion in the UK will convey our core strategic objectives to deliver the ideal pairing of informal moments with Bordeaux wines in an engaging tone, and continue to showcase the wide range of colours available to UK consumers from the largest AOC vineyard of France”.
Ian Southey, co-founder at Skin commented “As the British Summer near ends, the launch of Bordeaux Wines UK Afterwork Campaign will position the Brand amongst UK wine consumers as accessible ‘go-to’ wines for those casual occasions. We’re excited at Skin to see the campaign live.”